Self Branding Quickies
The Economic Times wrote an interesting article pertaining to self branding. Self branding will play a huge role in you landing and securing a job during the current economic crisis. To sum it up, it touches base on the necessity of standing out amongst your peers and above the rest. According to Bahirvani, there are three steps in brand building – Introspection, Conversion and Communication:
Introspection requires you to define a vision for yourself (where do I want to be?) and identify key milestones to be achieved (how do I get there?)
Conversion requires you to evaluate your skills and capabilities and then use them in the best interest of your personal brand development.
Communication requires you to clearly and consistently market your brand to your relevant audience, both effectively and efficiently.
As time goes on, more information will be revealed and you will have the opportunity to participate in daily self marketing and branding activities.
